So, in no particular order...
- Web 3.0 is beginning to demand authority as well as content. A bit like with old media, you'll need to have genuine profile and a track record attached to content for it to rank highly. In practice at the moment, this means writers, bloggers and journalists need to pay a lot more attention to their Google+ profiles (here's mine; plus me!). One might well ask whether the whole next stage of the internet is an elaborate retribution from Google, wreaked on the world to pay them back for ignoring Google+. I don't think so. Web 3.0 has many other useful features, such as new coding language so you can search for things like all red cars. Apparently.
- Your overriding concern when creating content should not be whether your readers like it, but whether they will share with their friends. It needs a new angle, new information, new value or new opinions that are uniquely antagonising. Thanks to the internet, you can get information and news from ANYWHERE. To write about these things, you need to work out what your USP is.
- You are nothing until you have 1 million of something. Views, page impressions, whatever.
- Be on Twitter all the time.
- Blogging can segue into a career. Media outlets are moving online and they need fast, good writers who actually get the internet to take them there.
I hope that is interesting and maybe helpful. If you're London-based, it is definitely worth coming along to the next event.
It it wasn't helpful... here is a photo of my Lisa Stickley/ TATE bag. Good, isn't it?
|Lisa Stickley designs beautiful textiles|